Description

This is the first South African adaptation of the tenth edition of Schiffman and Kanuk’s seminal Consumer Behavior. Since its first edition in 1978, this book has centered on the examination and application of consumer behaviour to the planning, development and implementation of marketing strategies, and in this local adaptation we continue this tradition blending the best of Schiffman and Kanuk’s international perspective with relevant South African context, examples, cases and applications.

This eBook is in ePDF format, which enables you to:

• View the entire book offline on desktop or tablet;
• Search for and highlight text; and
• Add and edit personal notes directly in your eBook.