The exciting field of visual studies is fast becoming part of many university and design school curricula. This introduction contains inspiring local and international photos and examples to help visual studies and media studies students understand and interpret their world in a meaningful way. Looking at Media will assist students to gain a basic intellectual understanding of visual culture and visual studies, while learning how these academic fields can be used critically to deconstruct visual texts produced by the South African and international media industry. The focus of the book is to provide students with different methods to analyse visual images. Students are guided to look at media artefacts through different lenses, encompassing the most important theories and concepts of Western thought. Theories are explained in an accessible manner that even first time scholars will understand. To make the theories more applicable, many of the case studies and examples used are from the African continent. Features in the book to assist students include: • Chapter summaries; • Key issues; • Important theories and theorists; • Definitions; • Points to ponder; • Case studies; • Further reading; and • Emphasis on locally produced artefacts. The young and dynamic author team shows that being a visual studies scholar means not simply to understand how visual media work, but how the world works through the visual media. This eBook is in ePDF format, which enables you to: • View the entire book offline on desktop or tablet; • Search for and highlight text; and • Add and edit personal notes directly in your eBook.