Strategy: An International Perspective, 6th Edition (9781473726420) eBOOK

R532.00

Strategy
Strategy
Bob de Wit
Bob
Wit
Cengage Learning EMEA
Cengage Learning EMEA
6

9781473726420
9781473725157

Description

Strategy takes a truly global perspective. Contrasting viewpoint readings encourage discussion and debate, and illustrative cases help to acknowledge the importance of strategy in the world of business. Unlike most other books on the subject, the philosophy at the heart of this text is that an understanding of the topic of strategy can only be gained by grappling with a wider diversity of insights from many prominent thinkers, and the clear recognition that there is no simple answer to the question of what strategy is. This textbook bridges West and East, North and South, with readings, cases, quotes and insights from around the globe

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