Advertising & Promotions NQF4 Student’s eBook (9781430800972)

R376.15

Advertising & Promotions NQF4 Student’s Book
Advertising & Promotions NQF4 Student’s Book
R Burger, B Quail, N Swart
Macmillan South Africa/Troupant Publishers
Macmillan South Africa

SKU: 9781430800972 Category:

Description

In FET FIRST Advertising and Promotions NQF Level 4, students are shown advertising and the media in an advanced focus. They learn about promotions of brands, products and services, creative principles of marketing communications, legal requirements and their implications, functioning in a creative team and the benefits and features of a range of products.

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