Description

Innovation Management and New Product Development 7th edition is an established textbook on innovation management, management of technology, new product development and entrepreneurship. It provides an evidence-based approach to managing innovation in a wide range of contexts, including manufacturing, services, small to large organisations, and the private and public sectors.

The book keeps you abreast of the recent developments in the field of innovation and how the subject is being discussed in the wider business world through up-to-date examples, case studies, illustrations and images in every chapter. Clear and informed coverage of the management processes of new product development, coupled with a practical orientation of taking you through real-life challenges and dilemmas, makes it an essential textbook for MBA, MSc and advanced undergraduate courses.

Benefits of the ePUB format​ include:​

The ability to view on ​a ​desktop computer, notebook or tablet;
The ability to adjust fonts, rotate and flip pages, causing content to reflow to fit the device’s screen giving the user a more flexible experience; and
The ability to take notes, highlight and bookmark