Research Methods for the Behavioral Sciences EBOOK 9781473732308)

R590.00

Research Methods for the Behavioral Sciences
Research Methods for the Behavioral Sciences
Frederick Gravetter
Frederick
Gravetter
Cengage Learning UK
Cengage Learning EMEA
5

9781473732308
9781305104136

Description

RESEARCH METHODS FOR THE BEHAVIORAL SCIENCES, Fifth Edition, helps readers see how interesting and exciting experimental and nonexperimental research can be. Inviting and conversational, the book leads readers through the research process from start to finish. It begins with tips and strategies for generating research ideas, moves to selecting measures and participants, and then offers an examination of research strategy and design. This step-by-step presentation emphasizes the decisions researchers must make at each stage of the process. The authors avoid a “cookbook” approach by linking terminology with applied concepts; their “lecture in a book” style makes the text accessible by emphasizing discussion and explanation of topics. Examples and content throughout the book reflect the most current APA guidelines.

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