Sales Planning and Operations (CTI Custom Edition) ePUB (9781775953012)


Sales Planning and Operations (CTI Custom Edition) ePUB
Sales Planning and Operations (CTI Custom Edition) ePUB
Kotler, P; Armstrong, G; Tait, M; Rammile, N; Van Zyl, J; Rootman, C; Rugimbana, R; Visser, G; Conne
P, G, M, N, J, C, R, G, B, R, M, G, L
Kotler, Armstrong, Tait, Rammile, Van Zyl, Rootman
Pearson South Africa
Pearson Education Southern Africa


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SKU: 9781775953012 Categories: , Tags: , , , , ,


Sales Planning and Operations provides suitable content for 2nd year courses in sales management. It is a custom publication compiled by Lucia Geyer from CTI, which combines content from the following four established Pearson books: • Sales Management third edition by Connett, Abratt and Cant; • Principles of Marketing: Global and Southern African Perspectives by Kotler, Armstrong and Tait; • Sales Management in Action by Visser; and • Meetings, Expositions, Events and Conventions: An Introduction to the Industry third edition by Fenich. This comprehensive compilation includes up-to-date content on the following topics: • The personal selling process; • Buyer behaviour in the consumer and business market; • The sales presentation; • Sales management and strategies; • Sales forecasting and budgeting; • Sales planning, recruitment and selection; • Sales training and development; • The role of information in sales management; • Global selling opportunities; and • The use of exhibitions and trade fairs as selling opportunities. This book offers the following features: • Learning objectives outline the key learning areas for each chapter; • A chapter preview contextualises the topic at the start of each chapter; • Clear diagrams provide visual representations of key ideas in the book; • Self-assessment questions at the end of each chapter provide students with an opportunity to test their understanding; and • Excellent content developed by renowned authors in the field. This e​Book is a digital version of the printed ​book. Benefits of the ePUB format​ include:​ • The ability to view on ​a ​desktop computer, notebook or tablet; • As students adjust fonts, rotate and flip pages, content reflows to fit the device’s screen giving the user a more flexible experience; and • Students can take notes, highlight and bookmark, and access video and audio for visual learning.


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